Piraphol Kengsakul — Group Digital Strategy & Growth · BTS Group · ex-KBank VP

20M+

Customers reached

฿650M+

Cost taken out

฿156M

Annualized new revenue

The thesis

Same playbook. Different industry.

Diagnose · Design · Deliver

Re-based the credit-card loyalty point into a bank-wide platform — earning across payment, lending, and wealth — so every retail banking customer qualifies equally.

Credit card

Retail banking

Read the travel-pattern data and re-engineered point earning — from heavy riders to every passenger — cutting an over-inflated issuance cost.

Heavy riders

Everyone

Widened a tenant loyalty estate until employees used it weekly — turning a retention cost into a pricing lever the leasing team could defend a rate premium with.

A perk

A lease term

Signature work

Seven mandates. Diagnosed to delivered.

Lately: from cost out to pricing power

Experience

Fourteen years, three industries.

＋ Pre-2016: business analysis, media research & IT

Education

Master of Information Systems, UNSW

Master of Commerce (Marketing & Strategy), USYD

Bachelor of Science (Information Technology), SIIT

Executive education

Customer Analytics · The Wharton School, 2026

Core competencies

What I'm hired to do.

Strategy & Commercial

Commercial model design
Pricing & monetization
Loyalty program economics
Platform & ecosystem strategy
Customer journey & proposition
Partnership & JV structuring

Analytics & Insight

Behavioral segmentation
Unit economics & P&L governance
Hypothesis-driven experimentation
Dashboard-led performance mgmt

Leadership & Influence

C-suite & CEO alignment
Cross-functional leadership
Influence without authority
Delivery in regulated environments

Tools

Tableau · Qlik Sense
Adobe · Google Analytics · Looker
Figma · Salesforce
AI daily: Claude · ChatGPT · Gemini · Copilot

Off the clock

Same brain, different screen.

68 films · Head 23 · Heart 45

Off the clock I'm the same Strategic Optimist — heart-led, execution-obsessed, relentlessly hopeful. The shelf splits two ways — the Heart (the pleasure-seeker) and the Head (the architect) — a fair map of how I think.

The other portfolio

Allocate, observe, curate.

3 portfolios · compounding since 1999

The same operating system runs after hours — read the asset class, frame what matters, hold with conviction. Three portfolios I’ve been compounding for years — proof the strategy habit doesn’t clock out.

How I work · The next chapter

Diagnose → design → deliver, inside one mandate — building toward Chief Strategy Officer.

Loyalty economics, pricing, or building a group strategy function — especially in financial services. I'd genuinely enjoy the conversation.

Emailhi@piraphol.com Phone+66 85 695 9995 LinkedIn/in/piraphol